We’ve gotten much more “social” in our society, especially when it comes to online communication. No matter if you use Facebook, Twitter, LinkedIn, Instagram, or Pinterest, there are countless social media sites out there that can aid in your efforts to promote your small business. Bert Seither, who helps small business owners find a path to profitability, offers these tips on increasing how many fans you have on your company’s social media pages:
— Include links on your business cards and website
If you distribute business cards with contact information for your small business, don’t forget to include links to your social media pages on them. QR codes are popular these days, and they can be put on a card and then scanned by a customer using a smartphone. The phone would then conveniently direct them to a website. Bert Seither also says to put social media links on a company website, ideally at the top where they are more visible. There is a way to create “follow” buttons to simplify this process, allowing a user to click the button and automatically follow a page without even going to it.
— Include links in your e-mail marketing
In any e-mail messages you send out from a business e-mail account, be sure to include links to your social media sites in the signature at the bottom of the message. You could also include logos for each site, such as the lowercase “f” for Facebook. This is one of the easiest methods to spread the word about your presence on social media. It also makes your messages a little more worthwhile by containing additional contact information aside from a phone number.
— Connect with other pages
On many social networks, there are ways for you to connect with other pages. This could involve “following” the Twitter page of your city’s chamber of commerce or connecting with like-minded professionals on LinkedIn. You could also connect a company page with a small business organization’s page to help you network with other local business owners and give your business a bit of online promotion at the same time, which Bert Seither says could increase your followers as well.
— Cross-promote among your social media sites
It may sound obvious, but lots of business owners fail to take advantage of the simple process of cross-promotion. This means putting a link to your Pinterest page on your Twitter page, or promoting your Facebook page through LinkedIn. If you can beef up the number of potential or current customers following all of your social media sites, you’ll have the best possible chance of getting seen through more online visibility. Keep in mind that every social media site offers different options, so make sure you are on several of them.
— Host contests or offer discounts on social media
A great way to drive more traffic to your social media sites is to get users an incentive to click over to them. Consider hosting contests in which you give something out for free if people “like” your pages. If you can’t afford to do that quite yet, offer discounts or coupons that users can print out and bring to your retail store to claim. Small efforts like these can lead to big results in terms of building up a Facebook or Twitter page.
— Buy ads on these sites
If you have the money, it may be worth adding social media ads to your list of advertising efforts. In fact, placing ads on many of these websites may not break your budget. There are options on where an ad for your small business could appear, how long it could be up for, and what it exactly says. You could simply use the ad to promote your page, or you could promote a specific offer to be claimed.