Sales and marketing consulting are two of my most popular services, as I have a lot of experience in these areas. I help businesses and experienced solopreneurs develop strategies for growth and then execute those plans, often times working with their existing staff or bringing in new talent as needed. In addition to sales and marketing, I also have experience in accounting and finance, so I am able to provide clients with perspective on their financial situation and how to improve it.
Getting a different perspective on your business can often time lead to new and improved processes. I have a wealth of experience in different types of businesses in just about every industry, so I am able to provide insights on how to improve efficiency and effectiveness. Oftentimes, simply automating processes can free up time and money that can be reinvested into growing the business.
Sales and Marketing is my JAM!
While I like most aspects of business, I especially enjoy sales, marketing, lead generation, business development, and strategic partnerships. My favorite part of doing business has always been anything that moves the revenue needle. Profits are the ultimate goal and have always enjoyed the process one goes through to get there. There are several reasons I’ve had a successful career in generating revenue.
I’ve always been able to see the big picture and figure out the best ways to sell a product or service. Some may call me persuasive, I say I’m good at helping people make decisions. I’m a good listener, and empathetic and am constantly learning new techniques that help drive sales. I consider myself a technologist and have been using tools to drive conversions since 2001. The tools have evolved and I’ve stayed ahead of the curve in implementing new sales and marketing technologies within the businesses I’ve worked with over the years. I’m patient and can usually wait for the right opportunity to come along. This can be a valuable trait in sales and marketing because it allows me to build relationships and trust with potential customers. Trust is essential, and I believe that my ability to gain trust is one of the reasons why I’m good at sales, marketing, and business development. Helping businesses make more money is what I enjoy doing the most, but there’s so much more that I do to help established businesses!
Services for Established Businesses
Project Management Consulting
I help small to medium-sized businesses plan, manage, and deliver successful projects, from planning and budgeting to delivery and post-project review. My goal is to ensure that your projects are completed on time, within budget, and to the highest possible standard.
Sales and Marketing Consulting
I specialize in finding new ways to market your business and increase sales. From ideation of a digital strategy to starting, scaling, and managing a large inside sales team, sales and marketing is my jam.
I offer a comprehensive strategic planning service, tailored to your specific needs and work with you to understand your business objectives and develop a plan that will help you achieve them. I also help you to identify and manage risks so that you can avoid potential problems and maximize your chances of success.
Empathy. We start with empathy and put ourselves in the customer or client’s shoes. I take a data-driven approach to increase efficiency and ROI to help you deliver the perfect customer experience and to help you increase your customer base, conversion rates, and web traffic including customer research, website design improvement, User experience (UX) consulting, A/B testing, implementation of inbound marketing strategy, and customer service training.
Accounting is more than keeping receipts. It’s using data to make strategic decisions that assist you in achieving your strategic goals. I work with you to identify your key financial drivers and develop a plan to improve your bottom line. My focus is on helping you make the most of your resources and maximizing your profits.
Are you ready to scale? Do you have a new product or service you want to launch? Does it make sense to expand now? What’s the strategy, plan, budget, and timing of it all? How much will we spend before we break even? I can help you determine if expanding your business is the right move. I’ll work with you to understand your goals and objectives, and then conduct a feasibility study to help you make an informed decision.
I help organizations of all sizes to make more informed decisions about the future. Whether you’re looking to forecast demand for a new product or service, understand how a change in the marketplace will impact your business, or simply want to know what the future holds, we’ll apply my years of experience and research to help decide the direction to take.
Operations consulting is a specialized form of management consulting that focuses on improving an organization’s operational effectiveness. I work with organizations to improve their efficiency and productivity by redesigning and streamlining their processes and systems. By streamlining processes and improving efficiency, I help organizations save money and bring more value to the shareholders.
Learning and Development
I create customized training and development solutions that help your team become more entrepreneurial and intrapreneurial (being entrepreneurial when you’re working for someone else). Whether you’re looking to improve employee productivity, reduce turnover, or you want your team members to better learn how to recognize opportunities, training and development can boost employee morale which has a direct correlation to the lifetime value of your customer.
Whether you’re seeking venture capital, private equity, or debt financing, I work with you to develop a funding strategy that meets your needs and help you through structuring the deal, preparing your pitch, and negotiating with investors.
Rebranding is the process of creating a new image for a company, product, or service. It usually involves changing the name, logo, and/or look of the brand. Rebranding can be done for a variety of reasons, such as to reflect a change in ownership, distance the brand from negative associations, or appeal to a new target market. As a rebrand manager, I oversee and coordinate all aspects of a rebranding effort. This includes assisting in developing the new brand identity, rolling out the changes across all touchpoints, CRM transitions, and managing any potential transition issues.
I have a deep understanding of the challenges and opportunities that businesses face when forming partnerships. Who do we partner with, strategically? How do we get in touch with the right person, quickly? I also offer comprehensive partnership consulting services, which include but are not limited to developing partnership strategies, identifying potential partners, negotiating and structuring partnerships, and managing partner relationships.